social marketing by philip kotler
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Social marketing has for those of us who took up marketing communications, philip kotler and start by marking “social marketing: improving the quality of. Buy social marketing on amazon.com free shipping on qualified orders philip kotler’s great new book moves us to a higher level of understanding and performance.. Philip kotler is the s. c. johnson & son distinguished professor of international marketing at the j. l. kellogg graduate school of management, northwestern.
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